Why do you need a landing page - "win a prize"?

Question

Marketing

Hello!
I was interested in the topic of landings - I often come across sites where there is a roulette wheel and you can "win a prize" - like this: site
Please tell me how they make money on this and who is it designed for? - It seems to me that everything is not so simple ...
Where to start to understand the essence?

Answer 1

Roulette on the landing page to immediately and without further ado create a feeling of "winning" in a person. In this state, he will go where he needs to go much more willingly and will already do much more actions in his dreams to get it.
On this site - two fake turns of the wheel, at first a fairly good prize, the second time - even more, if you want a third time - please visit the casino website. There are an order of magnitude more such cheaters, though there are much more buttons, and the words in the promises are not the same, but the person is already prepared and this will not scare him away - 2000 hryvnias disappear!
Plus, such a roulette is a good filter for people who are subject to such manipulations and they can be bred for money with a much greater probability, I think it greatly increases the conversion of those who came to paying.

Answer 2

Here the principle is simple. You get 10,000 candy wrappers. If we bet with candy wrappers, we also get the winnings with candy wrappers. If there is at least a penny of real money on the account, you can’t make bets with candy wrappers. The only way to convert candy wrappers into money is to blow real money.
In addition, if we won more than we invested, the casino takes a commission of 20%. Here is such rubbish.