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How are article sites monetized now?
Hello.
There is an article site where the basis of monetization is banners (branding + 240 * 400) plus the sale of affiliate materials (books, video courses, tutorials, and so on).
Now I looked up the statistics and saw that
1) already 80% of all traffic is mobile traffic
2) Banner 240 * 400 has an extremely low conversion of 0.02%)
3) There are transitions to partner pages, but somehow people are not very ready to buy courses / books from phones. (when the main traffic was from computers, people gave a big conversion).
Plus I read a study where it was shown that people on mobile are not ready to pay, except in applications. But the idea of making an application for an article site, where there is a general psychological theme, is very controversial.
Can you tell me what models for article sites are now?
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Psychological help on-line through the site. The first is free, the next - for the money.
Frame the site in an application, add micropayments or a subscription for access to juicy content.
CPA, direct advertising, all kinds of affiliate programs, adsense / rsya.
The same xakep.ru sells some of the most delicious articles only by subscription.
As I understand it, you can sell access to articles separately.
1. Subscription: 50 rubles for a subscription to publications per month, at least 15-20 publications per month and opening (according to the statute of limitations) paid articles for public - 6 months after publication.
2. Affiliate for the distribution of promotional codes for services and products of friendly services.
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