Do you have an example of a good mind map for a landing page?

Question

Marketing

Hello! Does anyone have an example of a good landing page map? Thanks in advance!

Answer 1

You don’t need a map, you need a division into target audience segments and a landing page structure. Let me copy-paste myself (recently answered a similar subject), there are answers to your questions.
What needs to be done in order to have sales:
1. Draw up a portrait of the target audience.
Head-on example: we sell tents. Target audience example: tourists; city ​​dwellers who sometimes go out of town to nature; hunters.
Each has its own benefit from the acquisition and its own landing!
Example: the weight and durability from a rain are important to the tourist. Urban - ease of installation. Hunters - protective color "khaki", etc.
2. Create a landing page structure FOR EACH SEPARATE TA SEGMENT.
Here is a very short sample structure that will work very well in most niches.
• Header with logo + phone + "request a call" button
• What is it (the main offer and the main universal hook. The first screen. The task is to interest, not force the visitor to fill out the form)
• Everyone needs this (determining whether the product belongs to your target audience) — here are the benefits of using or the pain of not using it
• I need it (confirmation that the visitor belongs to this target audience) - here are the benefits of using it
• Removal of fears about the product and the company itself (reviews, social proofs, quality - ok for this and that reason -something, delivery - ok because of this and that, etc.)
• Removal of objections about the product and the company itself (expensive, cheap, low quality, long, etc.)
• Pleasure from use (conclusion - what will the visitor get if will buy your product/service)
• FAQ
• Footer with legal information and a map
Application forms are spread over the landing page "to taste" and according to the results of a / b tests. On each screen it’s bad (it’s like they shout “buy-buy” from every iron, which is annoying), but one form for 10 screens is also bad (it won’t be found).
Even the application form on the first screen is a good reason for discussion (the visitor does not yet know your product, you yourself, why should he leave data? And the form takes valuable space for something else on the first screen)
3. Make a prototype yourself, for example, on moqups. com.
4. Give the prototype to the designer on any freelance resource for drawing (desktop + mobile version)
5. Give the finished design layout for layout (desktop + mobile version + adaptive)
6. Drive different traffic (for each target audience from its source) to different landing pages (for each segment of the target audience)

Answer 2

As an example, the first screen is USP + CTA + product photo, the second is the benefits, the third is what problem + CTA solves, the fourth is how it works, the fifth is a showcase of products or tariffs, the sixth is reviews and a footer with contacts.
You can watch the only useful video from BM