CPC in Yandex.Direct is inadequate, or am I?

Question

Yandex.Direct

Hey!
I plan to advertise several services through Yandex.Direct. I will advertise only in my city (800 thousand inhabitants), for rather low-frequency requests.
Question 1.
Why are the prices so high, although there are no ads on the search for the keywords I have chosen?
So here is the key phrase. According to Wordstat, she has only 10 impressions per month in my city. There are no ads for this query in the search. And the price of special placement, let's say, is 30 rubles :

Question 2.
Why, when creating an ad, the prices are radically different from those in the Budget Forecast ?
For example, here are 2 phrases when creating an ad:

And here are the same phrases in the Budget Forecast:

Well, completely unrelated numbers!
PS:I don’t give key phrases myself, because The question applies to absolutely any phrases.
PPS: My goal is to get the lowest cost per impression. the profit per customer is very low and I can't pay more than 1p. per click. I expected that I would be able to appear in special accommodation, because. no one seems to be advertised anymore. I don't understand something, right? :)

Answer 1

Prices shown are estimates when you create an ad group. Then they change, usually in a smaller direction. Create an ad group and send it for moderation with some minimum prices, for example, 1 ruble. Then, after moderation, after a while you will see the real prices.

Answer 2

CTR is also involved in pricing (while the new ad is predictable - which means that the price will decrease during impressions) and the effectiveness of the ad. If it is low, then the price for this ad is obviously higher (there is a formula). Improve the performance of your ads. Check the karma of the domain (if there were unsuccessful campaigns in the POISON). And, finally, advertise in YAN))) And the budget forecast is always very approximate, in my opinion, it usually turns out cheaper.