How to launch traffic from direct in a small town?

Question

contextual advertising

Hello.
Tell me please.
I live in a small town, the population is 200 thousand.
I am engaged in apartment renovation. We set up a direct, picked up all possible keywords, but the number of impressions is still very low. As a result of clicks from direct, a maximum of 15 per day is obtained, CTR 20-30%. Tell me how to launch normal traffic from direct to the site with a small population of the city?
Thanks!!!

Answer 1

You can try to make another campaign targeting the whole world. Put there only keys with the name of the city / region / district. Is the city unique?
Plus run ads in Adwords.
If, in principle, there is little traffic in your GEO, then you need to look for other ways to advertise. You can’t squeeze more traffic from direct from scratch.

Answer 2

Look for other advertising channels, such as social networks that target certain audiences, or advertising in certain groups.
The market is very flexible and dynamic! You can’t stupidly pay Yandex and wait for a queue of customers .. here you need to think and experiment)

Answer 3

Answer. You can try to advertise on a wide number of requests, near-thematic and YAN. The topic of repair is very broad. For example, add to YAN and Direct all the names of building materials stores in your city. Add all building materials to YAN and experiment with conversion, warm up traffic through a subscription or a youtube channel. Well, the main question is, how many keys are in the company, if not a secret?

Answer 4

There was a case with the Direct setting, Primorsky Krai has a capital and nearby regions, it was set to a city in the region, but the client is defined as from the capital, there is no traffic, no impressions. Exit: made Direct to the capital with the addition of the desired City in the title.