Are there worthwhile books on Yandex.Direct or other educational materials?

Question

Marketing

Tell me worthwhile books or other materials on Yandex.Direct. To begin with, I would like to get a general understanding of the strategies for working with this tool. Chips and secrets are welcome, but systemic understanding is more important at first.

Answer 1

Of course, general help on Yandex.Direct . Here is information on the basics of work, as well as the necessary knowledge on the rules and formats of advertising, strategies, additional functions.

Answer 2

Real direct from Business Youth. Possibly a good course for beginners.

Answer 3

Just Real Direct is very harmful for beginners, and not for beginners either.
Use the official channels of Yandex and Google, that is, primary sources.

Answer 4

I agree with my colleagues - the best book is of. Yandex help:
https://yandex.ru/support/direct/index.html
Recently, everything has been changing so dynamically in Direct that any other book will quickly become outdated.
But be careful - you can't learn love from a book, as they say!
Everything is ultimately tested in practice!
But a long and difficult course, such as Real Direct, will not suit you, you need to start with something short, but intense.
Ideally, at the very beginning, go through intensive training, with an emphasis on practice!
This is exactly what will happen this weekend
on April 15-16, the Easy Yandex.Direct course will take place in St. Petersburg.
http://confidence.su/event/coursedirect/
I myself have been engaged in advertising and website building for over 14 years. There are Yandex and Google certificates.
But how many courses I have seen - all of them are very complex and mostly theoretical.
It’s not possible for non-professionals to just take it and do it after them.
My practical course is an intensive two-day seminar for beginners and inexperienced Direct specialists, which will allow you to select about 1000 selected target keywords (with a list of 500+ negative keywords), set up the main types of advertising - search on PC, on mobile, advertising in YAN, retargeting. Get a CTR> 5% and as a result, very tasty placements for the minimum rates. For years I have polished the optimal concise setting formula, and seasoned it with the latest Yandex innovations and new trends.
I can talk about this for hours, but I won't bore you, more here :
PS:
And next in line is the Google AdWords course, we'll make a bomb with experts from Google! )
But I will write about this later.
And you write questions and wishes!

Answer 5

There are good books, videos, courses, and even a Directionist school, look here .