Are there effective automated services for managing contextual advertising?

Question

contextual advertising

We are engaged in the development of business plans and for six years we have not used contextual advertising, we have enough SEO, repeated orders and recommendations from old clients.
But all the competitors that I keep in my field of vision advertise at least in Yandex. And others - and in Google. We also decided to return to the context, but during the time that we did not use it, of course, it became more complicated.
We want to connect some automated service like Direct Manager to manage advertising.
But what stops us is that we once tried SEO-hammer and it turned out to be an absolutely pointless waste of time and money.
Hence the question - are there really effective services or do they all work on the principle of attracting a client => taking money => losing a client => looking for a new client?

Answer 1

There are, of course, well-known automated control systems on the market. For example, eLama, K50, Origami. But I would not call their use justified.
If you do not want to go deep into settings and bid management, it is better to use automatic strategies from the contextual advertising systems themselves - Yandex and Google. Their algorithms are naturally better adapted to achieve their intended goals.
It is also worth considering contacting a specialized agency or engaging a third-party specialist. In this case, you will be able to get an individual approach, as opposed to a management system. As a rule, the cost of such cooperation pays off.

Answer 2

I would warn against automatic strategies, how much I myself tested and talked with colleagues, specifically Yandex auto strategies are worse than manual, more or less competent management. Either they are crooked, or Yandex deliberately made them profitable, primarily for itself. If Origami and K-50 are too expensive and complicated (they are designed for large advertisers), then you should try Optimizer or Autopilot. These are fully automatic optimizers, not expensive, easy to set up, give real savings - the first one I use, it is almost as good as manual control.