What is the most effective ad for a food delivery service?

Question

Google

Greetings dear Toster users!
I wanted to ask you where you can find cases or studies on the topic: What communication channels are the most effective for a local Internet service for the delivery of groceries and food?
I would be very grateful for useful links and examples!

Answer 1

If a large network, then TV (!) Or Google (paid, of course). If local delivery of sushi-pizza-noodles-pies, then word of mouth (!!!) + quality + low price. I want to note - Internet advertising at the beginning of the benefit is 0. Well, it's natural to register in Yandex (in Google too, but in this country cards are not held in high esteem) and Delivery Club.
IMHO as a consumer and information from friends and acquaintances.

Answer 2

You can start a banner company on Google. Deshego and angrily.
Let's say you order a series of banners for advertising, place banners in Google Adwords , especially if for the first time, then they give you + 3000 rubles to your account. Do targeting for the region you need and launch an advertising campaign. You get direct clicks and brand visual advertising for people from your city, even if they didn’t click on it, but just looked at it.

Answer 3

if the delivery is from Leningrad, then contact the Glorious Friend

Answer 4

Television, radio, cinemas (advertising before the show), direct mail to mailboxes, search results in Yandex and Google.