Is it possible to determine the contextual advertising phrase (direct or adsense) by which the user found the site?

Question

contextual advertising

The bottom line is more advanced referral tails than just the page from which the person went. For contextual advertising, the previous page is an encoded url that has nothing useful in it. Is there any way to get the phrase\title shown to the user before he clicked on the link?

Answer 1

If a search phrase is needed to get statistics in Google Analytics or Metrica, then it is enough to simply link the corresponding accounts to each other. Then Google Analytics will have complete statistics on clicks from Adwords, and in Yandex.Metrica - on clicks from Direct.
If the search phrase is needed for other purposes (for example, for Mixpanel or your own statistics), then you can set the target URL with the necessary parameters in both Adwords and Direct.
For example, in Yandex.Direct, when editing an ad, you need to specify in the Link to the site field - example.com/?utm_medium=ppc&utm_source=yandex.direct&utm_term={keyword}
When you click, instead of {keyword}, ​​a real search query will be substituted. You can also use other parameters that are described in the documentation - direct.yandex.ru/help/?id=1119167
You can do the same in Adwords - https://support.google.com/analytics/answer/103398...

Answer 2

php shows what the previous page was
from it you can find out the search phrase

Answer 3

Use the metric, it says