WordStat search queries with and without quotes, how to use them correctly in the context of SEO?

Question

Search Engine Optimization

Yandex Wordstat is a service that provides statistics of search queries entered into the Yandex search engine.
https://vc.ru/seo/61277-operatory-yandeks-vordstat

Why are quotes needed in a search query?
When showing a client who ordered website promotion the possible number of clients, unscrupulous SEO specialists deliberately do not put keywords in quotation marks. So the numbers are more impressive. But in addition to banal deception, they make a serious mistake - they lose sight of important requests.
If you write a keyword without operators in Wordstat, the service will display the total number of impressions of this query with the addition of additional words. And the final figure is several times higher.
And if you write keywords in quotation marks, there will be real data. In this case, numbers are shown for a specific query and its word forms (without adding additional words).
https://cityhost.ua/blog/kavychki-v-zaprose-polezn...

Came across this opinion:

The query in quotes is an exact match. In this case: buy a rooftop boiler room and buy rooftop boiler rooms - this is one request for Yandex and they ask for it 173, not 12 - enter both requests in Yandex and you will be convinced. You start from the logic of the direct, but in seo it doesn’t work that way.

Is it the most impudent way to rub the game, or am I not understanding something? It seems like the "quotation mark" operator in Wordstat is the number of impressions of only this query, but for all possible endings and word order in the query. Thus, "Buy a rooftop boiler house" and "buy rooftop boiler houses" is one request for Yandex, and it understands both options as one, despite the fact that both are in quotation marks, so both are requested together, about 12, and not 173 times a month?

It seems that a person overestimates his success, convincing that the request for which he promoted the site is much more high-frequency (not 12, but 173), i.e. erroneous or intentionally misleading. Or am I wrong?

Answer 1

"Buy a rooftop boiler house" and "buy rooftop boiler houses" is one request for Yandex, and it understands both options as one, despite the fact that both are in quotation marks, so they request one and the other combined about 12, not 173 times in month?

yes, that's right 12, not 173 times

the request for which he promoted the site is much more high-frequency (not 12, but 173), i.e. erroneous or intentionally misleading. Or am I wrong?

both are right, oddly enough.
He is right that in addition to the specified request, the page can be ranked by the "tail" of low and low frequencies of requests that are formed from the request you specified, and they make up the number 173 along with the number 12, which they received from the "quotes" operator. What now: see, for example, the Yandex Palekh algorithm: https://yandex.ru/blog/company/algoritm-palekh-kak... ).
And you are right that you are probably interested in a specific request (in quotes) and the site page is relevant to it and some of those 173 requests relate directly to it - 12, and some may not. But in order to test this hypothesis, you need to meticulously generate all kinds of queries and check them for frequency, and still you will not get accurate data just because Wordstat simply does not provide them (because the purpose of this tool is not to make life easier for us).
Analytics services - Yandex Metrica and Google Analytics (if they are installed on your site) can help a little in your situation. With their help, you can check which queries from the search lead users to the page of the site that is relevant to the query.
As a result, you can list the very "long tail" of requests from "Buy a rooftop boiler" in order to understand what requests really bring traffic and what percentage of failures for them (how much the page matches the requests). And how right is the one who assures you that the request is actually 173, not 12.
Also, for accuracy, you can use services that show the "visibility" of the site / pages in search engines. And add the data of the services to what the analytics counters on the site provide.
As a result, it may turn out that the pool of requests for which the page ranks is much wider and the list of requests is more diverse than "Buy a rooftop boiler". It is for this reason that many smart specialists and web agencies have stopped promoting sites according to a strict list of requests, but promote them "by traffic".

Answer 2

In general, you can use it for all sorts of tricks to get deep queries, for example, specifying the city three times