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Why make title and headline different in terms of SEO and SMM?
I do CMS and there was a question.
At the stage of compiling a data model for the database for the same regular articles of a typical content site, having studied the topic from the point of view of search engine optimization and various microformats, I found recommendations to make the tag <title>
and the title itself <h1>
(as well as og:title
) JSON-LD
different. For example:
Article on the site - https://hiphopdx.com/news/id.36463/title.talib-kwe...
1. Tag title
:
Talib Kweli Talks About His Encounter With Racism While In Denmark | hiphopdx
h1
has a slightly different heading:Talib Kweli Details Being Attacked "By Two Bigots" In Denmark
JSON-LD
and take the data from the tag title
?
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and they make h1 and title different because they have different goals. especially since there can be a lot of h1 on the page.
When building a snippet, Google takes the title and description. it is useless to try to answer the question "why" or "logic" here. These are rules given from above. just follow them.
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