Why is a competitor's site always in the top while my site is falling?

Question

Google

I am engaged in the sale of medicines and my site www.plavixsanofi.com.ua has recently begun to fall out of the top 10, however, the sites of one competitor www dot plavix-euro dot com.ua and www dot genua dot com.ua are standing still, especially the first one which is older. How can I find out why this is happening and how my competitor's sites are being promoted?

Answer 1

And it falls confidently because there is no mobile version. And he also falls, just not as fast as yours. And they will fall further...
UPD: Victor Toshin , here's a recipe for you:
- take a SEO specialist - 1pc (side dish)
- take a leg, healthy, with a knee, a shin - 1pc (dish)
In one action, make a confident, directional movement using ingredients from p .2, in relation to the garnish, namely under the very place of the heel. It is important not to make a mistake with the place, otherwise the dish will not be appreciated!
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How can you carry such nonsense (about the buy button) ??? I hope you have crept in at least a shadow of doubt? Yes, Google us-army on what button you have there !!!
Here are some questions you can ask him:
- and if you write not "buy" or "order", but "buy", "add to cart", or even a picture! What then?)))))
- if you do not switch to https - the site will not sag and will not sag in the future?
Give him such an honorary badge of "specialist":
For his rationale is precisely from this and the real reason is that when switching to https, you need to perform very correctly and accurately - a number of certain actions (articles - darkness) that he cannot / does not know / laziness / afraid to perform.
Having done them correctly, some people sometimes notice a slight drop in traffic, but as a rule, up to 15% and for up to a couple of weeks, maybe a month, and this can be compared to the "pain" from an injection during vaccination.
In fact:at the moment (I don’t know how to continue) https certainly affects the weight of the site / page, but to a small extent.
The exception is pages that contain form fields of the password type: Such pages are marked as insecure (it is clear why) and are blocked when opened until you confirm the additional. by clicking "Yes, I am aware that these may be villains who sleep and see how to steal my secret data" ... In general, a lot of factors hint at the fact that you are not aware of the existence of GoogleWebmaster! As in principle, you question the existence of Google itself! But it exists and works great! The correct address is google.com!)))

Answer 2

Lots of factors. No one here will conduct a deep analysis for you, but if a quick glance:
Google has recently been paying more and more attention to the behavioral factor. Looking at your site and the site of competitors, I can assume that they have a lower bounce rate. Your site is designed from the 90s, ui / ux is worse than competitors, so your user behavior is clearly worse. So, all other things being equal, it might be worth changing the design.
And the rest:
https://xtool.ru/trust/?site=plavixsanofi.com.ua
https://xtool.ru/trust/?site=plavix-euro.com.ua

Answer 3

So, sir...
If I were you, I would first of all look at the problems of your site directly.
And, joining Maxim Timofeev , you need to do something with usability and design.
What are the main problems:
Well, based on the Netpeak Spider report on your site:

• On 13 pages the meta Description is not filled;
  
• There are broken links;
  
• Several H1s on a page with articles;
  
• 19 unoptimized images;
  
• 18 pages with low loading speed;
  
• Lack of ALTs for images.