Why don't people click on ads?

Question

Fintech

I have a website with 300+ unique visitors per day, but there is not a single click on an ad. . Why are there no clicks? What am I doing wrong? Website on Android programming: java-help.ru . Maybe this topic is not suitable for making money on contextual advertising?
PS Previously, 1 ad block was in the sidebar. Today I changed the location and number of blocks, now there are 2 horizontal blocks at the beginning and at the end of the article. Maybe that will make a difference somehow.

Answer 1

Because from the point of view of a normal person who is interested in Java, your site looks like this:

Answer 2

Because they don't need what you advertise to them. You will not believe it, but people may well act like "I need this, I will look for it." And not "oh what a cool thing, what if I need it?".

Answer 3

People who read about java programming are at least aware of the existence of adblock. And now let's think logically, you can name at least one developer in any programming language who does not know about adblock and who surfs the Internet without it.
Personally, I try my best to kill everything I don’t need when I’m on the Internet, since adblock saves from 90% of advertising, otherwise Disconnect saves all sorts of “join us on social networks”, which cuts all social networks and all sorts of analytics.
Honestly, in my opinion, if you want to monetize the site, record video lessons and sell them or post them on youtube and monetize there for impressions.

Answer 4

300 people come to your site on the topic they need, and not poke ads. And in most cases, these are novice programmers, whose transitions to third-party sites will take time.

Answer 5

Because no one in their right mind would click on contextual advertising. From the word at all. Some leftist obfuscated links that lead I don’t understand where, on some site that a person sees for the first time in his life ... those who click on it just cause surprise.
Try shifting your campaign from CPC to CPV and it will (possibly) be much more effective.

Answer 6

Maybe visitors have AdBlock .

Answer 7

1. Advertising is not always relevant to the material . Material topic: programming, advertising topic: SEO (see screen).
2. Visually , ad blocks look sloppy and this repels not only clicks, but also reading (see screenshot).
3. As the speakers above rightly said: people just don't see ads thanks to AdBlock .
Perhaps you should think about changing the monetization model.
This approach will help solve 3 problems:

1. Makes the presence of advertising natural (synergy between material and advertising).
   
2. Helps show ads to AdBlock users.
   
3. Well, if everything goes right, it will increase your income.
   

Answer 8

300+ are you serious?
I have 6,000 visitors a day, 20% stay on the site (which means they are interested in it), half of them are not search robots and only 1 click on advertising.
Look, maybe you have 300 people = 200 search robots, and out of the remaining 100 people, 90 stay on the site for less than 1 second.
And what do you want to get with 10 people who need your site?

Answer 9

1) see how it was done at
pythonworld.ru/osnovy/pervaya-programma-sreda-razr...
python-3.ru/page/kak-importirovat-modul-v-python (especially)
2) remove the social network buttons nah
3) put a large square on the right immediately under the search

Answer 10

Because now people are not the same as 5-10 years ago. Now crowd marketing is in use.