Why don't advertisers turn off ads for queries for which they are in the TOP3 of organic search results?

Question

contextual advertising

I often see in Yandex that, upon request, the site is advertised in special placement and is in the first place in organic search results. In theory, this is a double expense of money - for SEO and expensive special placement clicks.
Is this an advertiser/agency oversight or does it make any sense?

Answer 1

With context, you have at least 2 places in the search results, and without - one. Those. competitors will have a chance to get on your requests in the special.
In the context, it is possible to roll out promotional offers and other goodies. With SEO snippets, the lag is very large.
Lots of nuance there. As a result, it almost always makes sense and context to give and occupy normal positions in SEO

Answer 2

I don't know much about SEO, I'm just guessing.
Maybe so that competitors do not get a place?
At the request of "wix", the service of the same name is in 1 position, while there is also a context in Yandex and Google. And if there were no wix ads, there would be ads from competitors - an opportunity to steal a hot client.

Answer 3

This is precisely an oversight (if it is the first place in the organic issue).

Answer 4

It also often happens because of dishonest arbitrageurs, if you don’t look after them.
"How to select the most target audience, what would be the maximum return and minimum competition? Of course, the name of the office!" - thinks current, and gets paid for those who would have used the services anyway.

Answer 5

When you are in the first places in organic search results, it makes no sense to be in special placement if:
* there are no competitors in special placement
* if there are no competitors in the top organic positions, thank Specter, (although this is also debatable)
* you measured the indicators and came to the conclusion that the benefit from these additional visitors (who click on ads, not organic) in terms of the cost of being in special accommodation is insignificant, and you do not need volumes.
The third point, just in case, I will explain a little.
There are a certain number of people that you get for some organic request. You bought a special placement and now some of those who would click on you in organic for free click in ads + those who would not click on you in organic click - in total you pay for Y clicks. One of my clients got excited when he realized that among the paid clicks there are those that could have been obtained for free. But the numbers, as they say, are stubborn. If the cost of attracting a client from such a special placement is too high (the profit from the sale is close to zero), and you are not interested in increasing volumes, then such advertising should be turned off. And if these clicks bring profitable orders, then you don’t need to turn it off.

Answer 6

Everything is simple.
Having 1 possibility of contact with the target audience - a place in the organic, you will receive 1 stream of targeted traffic
. Having +1 also direct / adwords - you get more traffic.
If you do an experiment on a real market and push 2 sites to the top in one market and watch the amount of traffic, and then turn on a similarly configured direct / adwords for both, then you get more than a serious flow of applications.