Why does Tinkoff Bank keep a blog?

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Mikhail Lunacharsky2017-09-29 12:34:52

Marketing

Mikhail Lunacharsky, 2017-09-29 12:34:52

What exactly does this blog generate? Loyalty? Clients? Leads? Something else?

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4 answer(s)

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moh-mog-drinks, 2017-09-29
@moh-mog-drinks

Type "face to the client."
Although in fact the same ass, but more automated, with a more fashionable design.

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Puma Thailand, 2017-09-29
@opium

Everything that you have listed, it generates, everyone blogs for about these reasons

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Philip Grr, 2017-10-04
@Moon_Lobster

This is content marketing, that is, in addition to everything, you are useful to a potential client. This is customer loyalty, your openness. You maintain a constant interest on the part of the consumer, besides, with some works you can get into various media, to be heard, roughly speaking. In general, now this is one of the top ways to attract stable attention to the company.

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Maxim Lunin, 2017-10-06
@ToqueAdvertising

Its highly specialized media is like a reserve parachute for promotion. Invite a cool editor, design an editor. politics, pay the authors well and there will be a separate, independent media. If bloggers refuse to advertise on YouTube, the SMM department will mess up, and all marketers will suddenly go crazy - TJ will remain. And will bring customers.