Why does the Yandex.Maps block appear in Yandex search results?

Question

Search Engine Optimization

In fact, two identical requests, the difference is only in geography.

Example one: bike rental in a cauldron

Example two: bike rental in Zainsk

1. If in the first example we have a Yandex.Maps block, in the second it is not. Why?
2. What factors influenced what we saw in the first case and did not see in the second?
3. What can be done to make the Yandex.Maps block appear in Zainsk?
PS Zainsk is a small city in the Republic of Tatarstan, the population is smaller, but the bike-share companies have not disappeared anywhere

Answer 1

1) discussion on the forum , dated 2016, alas, the last answer of the same year
2) Article on how to become the first on Google and Yandex maps
3) Yandex.sorcerers: addresses

Answer 2

You can pray