Why are the loader settings reset?

Question

webpack

Hello, I have

chainWebpack: (config) => {
    config.module
      .rule("ejs")
      .test(/\.ejs$/)
      .use("ejs-loader")
      .loader("ejs-loader")
      .set("options", {
        esModule: false,
        variable: "data",
      });
}

and htmlWebpackPlugin with Actually, if you do not explicitly specify the loader with the settings (example above) in the form
template: "./public/index.ejs",

template: "ejs-loader?{esModules:false}!./public/index.ejs",

the loader is not used
I guess because the chainWebpack is defined after applying the htmlWebpackPlugin, but is it possible to somehow make the loader be declared earlier and htmlWebpackPlugin load the file through the loader or in some other way to make it beautiful)) If possible