Who thinks over the structure of the pages?

Question

Content

Good evening
It is necessary to think over what information, in what form, in what sequence to display on the main page, on the internal pages of the site.
What is the name of a specialist who thinks through the structure of the pages of sites and content? Are there any here?
Thanks

Answer 1

The page structure and content type are thought out by the ux designer.
Since designers are quite rare in our latitudes of ux, in practice, both just a designer and a technical writer can do this while writing a technical specification.
Otherwise, I agree with Sergey Romanov

Answer 2

The one who works on the content, or let's say the test, is a copywriter.
The one who works on the appearance of the page is the designer.
The one who works on the structure or markup, the position of the controls, if the page requires interaction is the front-end developer.

Answer 3

The content manager is the one who defines the topics. It is he who decides what content will be on the page.
A copywriter is someone who writes texts on a given topic. Actually creating content.
An SEO optimizer (seo) is someone who sets requirements for the text (the use of certain words and phrases) and its placement in order to improve the indexing of the site in search engines. Content editing.