Who and how uses the holidays to increase sales of software and games?

Question

Marketing

Hello!
Guys, a huge request to you! Share, pliz, your experience of using holidays to increase sales of conventional software and games - the so-called holiday marketing. Who and how worked with it. What exactly did they do? (discounts, promotions, sales, special quests, graphics, etc.) What was the result? What do you think works better? Preferably with some numbers. I am doing analytics for an article, I need real examples and real life experience. There is very little subject information (and not general discussions on the topic :)), so I just shout SOS. Help please!

Answer 1

Where will your article be published?