Which ad to choose, Yandex or Google?

Question

Internet advertising

The project is focused on users of Ukraine. Google, what I don't like is that you need to top up 3 times as much as the minimum payment, i.e. there is no special verification. But in Google, statistics are more relative to queries. But a little. 480 versus 390 Yandex. The question is, what kind of advertising to choose to start, to start? what will be more efficient? and more economical

Answer 1

Something tells me that the one who can make targeted advertising according to your criteria is more profitable.
Here's what's best:
- show 100,000 ads for 1 cent to all users
- show 10 ads for $5 to people who are interested in your topic, live in your area, purchasing power corresponds to your service ... etc ... here you can specify for a long time Wishlist =)))
ps probably wrote complete nonsense. the last time I did advertising was more than 10 years ago (yadirect)