Where should the online store go?

Question

Marketing

Need advice!
Online store of car audio. For development, it is necessary to make a section "news / articles / reviews" by headings, the question is:
- should this section be done in the design of the online store itself?
-or develop as a separate design project, simply by integrating reviews with products in the store.
If separately, then they immediately wanted to make an adaptive design in the style of flat or material design.
My fears: usually if there is an integrated news/reviews/headings section, then it is perceived by society as not a serious addition to the site and almost no one is interested in this section. Maybe it's my inner fears!
We have a lot of useful and interesting information that we would like to share with our website visitors.
I'm waiting for your comment! Help to understand the future development of the online store.

Answer 1

You checkers, or go?
The store to move into sales, this is its main goal. Publish constantly in vk what cool things you have, and what everyone just knows how they need them and your goal will be achieved)).
Well, you understand that "doing" is only part of the work, it needs to be constantly filled with interesting content.
You can review your products on YouTube.

Answer 2

Dmitry, good evening. It seems to me that if you are an expert in this area and you have enough knowledge and motivation, then you should at least make it in the form of an industry publication or blog without being tied to a store and then use this platform for collective purposes with other market players, i.e. carry out some consolidation in this regard with gaining control over this structure. If we turn to the experience of industry publications, they are often controlled, albeit implicitly, by some strong market player who uses this publication for his free PR, and other players pay him money for their PR. We can first talk about sending out new articles, which will be combined into a weekly or monthly digest, and then how it goes. Good luck!

Answer 3

It all depends on how you present the material. If you make an "Articles" page that can only be accessed from a link in the footer, with content like:
- Article 1
- Article 2
- Article 3 of course
, this will be "not a serious addition to the site". Here is a live example of AdMe . The site has a store of fun things, but can anyone say that the rest of the content is an addition to the store? In this case, it's rather the opposite. You just need to decide on the goal
what you want to create is a good information portal where you can buy a product or an online store with a content section that you do only for the sake of SEO. The whole further work strategy will depend on this, and it will be a good help for answering any current question - just ask yourself how this or that section should look on the information portal, and how it should look on the store, how to submit the material - as if you want to grow on your site a thematic community or just want to "drive the page into the index".
We cannot read your thoughts, what are your goals, plans and what do you want in the end. No one but you can decide " how you want to see your online store ."

Answer 4

You can develop as 2 separate resources with linking =)