Where are you more likely to find smart specialists in Google advertising (adwords) and direct?

Question

contextual advertising

Friends, share who has experience in finding such specialists! The topic is quite specific, you need a powerful specialist in contextual advertising. Where is their maximum concentration?

Answer 1

If you are an advertiser, there are several ways to find a good performer by context. The contractor can be a private specialist - a freelancer or an advertising agency.
To understand where to look, you need to know exactly who you need, and this directly depends on the tasks of your project.
+ price, as a rule, lower than that of the agency
+ prompt change of agreements
- no contractual obligations
(delays may be missed, work not completed or KPIs not met)
- payment only in cash or by card and no contract for legal entities. persons
- there is no guarantee of professionalism of a specialist
+ there is an official contract with the responsibility of the agency for the work performed
+ KPIs, working conditions and a list of work to be performed are clearly stated
+ if the agency has good experience, a guarantee of achieving the set targets
- it takes time to draw up the TOR and the contract
- the price is higher than that of freelancers
- there is a minimum advertising budget below which the agency can be taken for the project will not. As a rule, this is 50 - 70 tr.
- Moscow agencies often do not indicate the cost of services on the site, this makes it difficult to find a contractor
If you have a small or one-page site and you need a basic setup of advertising in search and YAN, with a small budget, up to 50,000 rubles a month, then it is quite possible to get by with the services of a freelancer. The main thing is to pay attention to what cases and projects the specialist already had and ask for information about the cost of the application in these projects and what KPIs were set. Some experts who have mastered the basic principles of advertising settings, trying to pass themselves off as experienced professionals, usually talk about secondary indicators: CTR, CPC, etc. And they bypass the topic of conversion and the cost of the application.
The price of an appeal (lead) is the only indicator that should worry you, all other indicators are specialist tools and do not carry ultimate value for you.
If you have a budget above 50,000 rubles per month or you have a website with a large number of goods or services, it is better for you to choose an experienced agency as a contractor. Firstly, you will save much more on subsequent advertising campaign costs if you order the setup from a professional. Secondly, with a large budget, it is necessary to clearly track which tools the funds are spent on. The tools specifically prescribed in the contract with the agency and the required cost of the application will relieve you of the need to participate in the process of advertising your project on a daily basis. Thirdly, in order for the campaign to work effectively and continue to bring you applications at a price that suits you, you need to regularly conduct analytics and make adjustments to advertising campaigns. With a professional agency, you will not find yourself in a situation when the performer takes money for setting up campaigns and refuses support, reducing all the work done to nothing. Well, no one canceled the qualification in Internet analytics.
There are several sources for finding a
- hh.ru
- fl.ru
- avito.ru
- Yandex.Agency services
- Runet rating
- Thematic sites, such as Toster.ru,
- Facebook profile groups related to contextual advertising
- Advertising in Yandex/Google
- eLama - this agency is engaged in the professional maintenance of the Republic of Kazakhstan and the creation of software for setting up and optimizing advertising. This agency has partnerships with many smaller, but experienced and well-established agencies, outsourcing some of its projects to them. As a result, by contacting this agency, you can go to another agency whose conditions suit you and get high-quality advertising settings.
To evaluate the project, both the freelancer and the agency will need a link to the site, the size of the budget, access to Yandex.Metrica, and the goals of the advertising campaign.
If you need help with the evaluation of your project, you can write to me at [email protected]
We have a regional agency that has been on the market for 12 years. We have both small advertisers with a budget of 30-50 tr. per month, and large, more than 1 million per month. We will conduct a free audit and offer several options for how you can effectively advertise in your case, and then you decide to contact us or continue searching for an artist.
In any case, I hope that the information was useful to you.
PS Having already written a comment, I saw that you also represent the agency.
From my own experience, I can say that in order to find good specialists, we use all possible platforms that are available. These are bulletin boards avito.ru and hh.ru, Yandex.Services, specialized contextual groups in VK and FB, an employment center, departments of information sciences in specialized institutions, and recruitment agencies.
In addition to professional skills, we look at the personal characteristics, responsibility and diligence of the candidate for the position. In any case, it is necessary to train new specialists, since the average level of training of freelancers and free contextologists usually does not reach our minimum requirements. But if professional knowledge can be taught, then personal qualities cannot, therefore, special attention must be paid to this.
On average, we consider about 30 resumes per 1 vacancy.
It is difficult to find a ready-made specialist who would completely suit you. Therefore, it is better to prepare that a person will have to be trained.

Answer 2

You can search here for experts in answering questions in the relevant sections (this is an advertisement for me).
In general, now I see a lot of good specialists in thematic chats in Telegram. If you look closely, who is the most active and sensible answers, then you can pick up good guys.
True, good specialists now take accordingly, not like on freelance exchanges.