How to remove views for additional words in Adwords?

Question

contextual advertising

Hello. There is such a pool of requests.
product buy
product price
product reviews
On the search queries tab (where you can see for which queries the visitor went), there are options such as
product characteristics
product photo
Although the
product itself
is not included in the keywords.
How to "iron" bind ad rotation by keywords?
Thank you.

Answer 1

Exact match?

Answer 2

Enclose the query in square brackets [item to buy] (exact match)

Answer 3

To do this, you need to use broad match modifiers - the "+" operators before the words, the presence of which in the query is mandatory. At the same time, the key phrase is not limited only to words from the phrase, as in exact match or word order, as in phrasal match.