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What topics do SEOs need to know?
Hello everyone, what topics do you need to know to become an SEO specialist?
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A competent SEO specialist should know:
First
of all:
Technologies used by
Google
and
Yandex
: yandex webmaster, google search console
- work with yandex metrics and google analitycs
- generating snippets
- yandex wizards and widgets in google results - various google and
yandex services related to search (maps, market, direct, adwords, etc.)
- factors affecting indexing (bots.txt, sitemap.xml, last-modified headers, rel=canonical attribute, etc.
)
-html
-php
-js
-popular cms
-statistics and analytics
Additionally:
-general understanding of internet marketing, sales channels and traffic
-ui/ux
-modern trends and tools to attract traffic and increase conversions
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