What topics do SEOs need to know?

Question

Search Engine Optimization

Hello everyone, what topics do you need to know to become an SEO specialist?

Answer 1

A competent SEO specialist should know: First
of all:
Technologies used by Google and
Yandex : yandex webmaster, google search console - work with yandex metrics and google analitycs - generating snippets - yandex wizards and widgets in google results - various google and yandex services related to search (maps, market, direct, adwords, etc.) - factors affecting indexing (bots.txt, sitemap.xml, last-modified headers, rel=canonical attribute, etc. )
-html
-php
-js
-popular cms
-statistics and analytics
Additionally:
-general understanding of internet marketing, sales channels and traffic
-ui/ux
-modern trends and tools to attract traffic and increase conversions