What to watch / read on the specifics of marketing in the IT sector?

Question

ERP

Good afternoon!
The short story is this. I want to go to work in the field of It, I see options for myself in marketing.
About me: physical education and MBA, a year of work as a Php-programmer in the last year of study, then a change of direction and the last 7 years of managerial work in non-technical organizations.
Question: please tell me what to read / watch on the specifics of marketing software products and marketing in general in the IT sector. It is possible in English.
Thanks

Answer 1

MBA? Toster - board of successful people.
Look for books on mann-ivanov-ferber.ru , they usually publish this kind of books.

Answer 2

Read standard topics about marketing and apply them in the field of IT with the use of the brain.
The essence of marketing is just a beautiful p#zdoboliya about the ability to sell unnecessary things, the main thing in this area is to sincerely believe that you are good to people, a sweet smile, enthusiastic burning eyes!
Watch the video of the performance of all sorts of CEOs of apple, google, etc. ... although nothing was prepared in Herbalife either)

Answer 3

Here is a good case of the Price.ru project - a lot of interesting insights
www.youtube.com/watch?v=mIsz9AvSFwI

Answer 4

Igor Mann recommends: books about marketing
Igor Mann: About the right marketing
Marketing is very different everywhere. IT is very different. For each individual situation, you need to select marketing tools that will be more effective. Somewhere direct sales are needed, somewhere contextual advertising is more effective, SEO, SMM, content marketing, exhibitions, etc. We have competitors (programs for accounting) in general, they even put ads on the fences on the streets. In general, there are different ways to connect the product and the consumer. Which is not clear in your case. Or you will have an IT startup, then you need to engage in product marketing, study the market, etc. Then you need to study IT startup marketing. Lectures on this topic came across to me. As far as I remember, they were on Habré.