What to focus on when SEO website promotion?

Question

Search Engine Optimization

Hello! When developing an information site for articles, several questions about SEO promotion appeared. What should be guided by when writing articles for the site? Should I choose high-frequency queries and write a unique article for such queries (to move to the top on the request) or choose medium-frequency queries and move along them? As far as I understand it's about competition. Is it worth striving for promotion on high-frequency queries? What points at the site development stage should be taken into account? For example, how important is it to have a table of contents for each article on the site and what else is better to add for successful promotion? Is there any set of settings that should be on the site anyway? How does domains like category.sitename.ru affect SEO website promotion? I understand that I asked a lot of questions, hopefully the point will be clearer. I will be very grateful to you for answers!

Answer 1

Hello!
- at the beginning of development, I would not focus on high-frequency requests, it is better to take low-frequency and mid-frequency ones in order to get traffic sooner and start improving behavioral factors
- it is definitely worth striving for high-frequency requests, but when the resource is already highly developed - according to
the moments at the development stage for information sites this article on Habré will help you in many ways: https://habr.com/post/352908/
- subdomain or main domain - not so important, but it's better if you clarify what you meant by the question

Answer 2

the best way is to study competitors