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1) The days of "warm and friendly" SEO are over. If earlier it was possible to conditionally optimize the site for C grade, buy links to Sape / GGL, and everything will be fire, now it works very unpredictably.
2) If some "effective" promotion techniques appear, then the search engines quickly jam them and roll back the sites that used them.
3) Therefore, I recommend reading Ashmanov's basic book, watching videos on SeoPult, reading recommendations for sites from Yandex / Google. The general idea is that if you make a popular and optimized site, it will go uphill. Optimization is internal SEO, and demand is external SEO. The search engines themselves write about the first, but the second is developed only by experience and experiments.
An Introduction to Information Retrieval,
Christopher D. Manning
Prabhakar Raghavan
Heinrich Schütze
For intermediate to advanced users.
I advise you to read. A very sensible book, although with a share of "water" - link . Everything that was written above is so, but it is necessary to understand and think differently. METHODS relevant - you will not find, they become obsolete quickly. But you can learn HOW TO THINK CORRECTLY and where to develop in the book. I don’t advise you to watch videos on YouTube - there is a lot of slag and peremptory conclusions in the form of “but I did it like this and mine turned out” ...
I read a lot. Lots of water. Of the latter, I can recommend: SEO for export TOPODIN. I found a lot of interesting chips. Everything is specific and to the point. Good practical part
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