What tag is responsible for this? And how to do this at all?

Question

Search Engine Optimization

Answer 1

https://yandex.ru/support/webmaster/search-results...
https://support.google.com/webmasters/answer/47334...

Answer 2

High attendance, promotion of several sections on the site, and the structure of the site understandable to the search engine are responsible for this.
Type tag

<votEtoGoogleVivedi position="pryamoPodDescription">
    <obvestiMarkerom color="red">какой-то текст</obvestiMarkerom>
</votEtoGoogleVivedi>

does not exist

Answer 3

It will be easier for Google to determine the structure if you have breadcrumb markup https://developers.google.com/search/docs/data-typ...