What strategy and budget should I choose for a Yandex.Direct campaign?

Question

contextual advertising

Nisha - online programming courses for kids. On all keywords, you can roughly see the following picture:

What budget is approximately needed to catch up with more traffic and get the maximum number of applications for the minimum cost per click?

Answer 1

Let me guess. you picked up the keys, created a brand new campaign. Looked at the prices and were horrified?
But not necessary. As soon as _impressions_ start (even before clicks), prices drop by 10-20 times. That's when we'll talk. Now, not knowing the margin, max. the acceptable price of the lead, the expected conversion of the answer to the question is not received.
I would now put manual bid management at the start, put the maximum bid available to you and spin it. at least a day. Just do not forget to track search queries a couple of times during this day. Even if you carefully downvoted everything you found, believe me - there will be a lot of left requests.