What specifically does Kaspersky do to protect identity theft?

Question

Antivirus

The free version of kaspersky.ru/free-antivirus does not have the following functions:
1) protection against identity theft
2) Internet payment protection
Are these two features fake marketing?
Or is there really something to protect?
Isn't protecting a computer from Trojans sufficient in terms of protecting payments and personal data?

Answer 1

Functions are not sham and not marketing.

With the help of Kaspersky Internet Security you can protect your personal
data from theft:
 passwords, usernames and other registration data;
 numbers of accounts and bank cards.
Kaspersky Internet Security includes components and tools that allow you to
protect your personal data from being stolen by intruders using
methods such as phishing and key interception.
Phishing protection is provided by Anti-Phishing, which is included in the
Web Anti-Virus, Anti-Spam, and IM Anti-Virus components. Enable these components to provide
the most effective protection against phishing.
To protect against interception of data entered from the keyboard, the Screen
keyboard and hardware keyboard input protection. The Activity Traces Cleanup
Wizard is designed to remove information about user activities on the computer . To protect data when using Internet banking services and when paying for purchases in online stores, the Safe Money functions are designed. To protect against sending personal data via the Internet, one of the Parental Control tools is designed. To protect confidential data that you enter on the websites of banks and payment systems (for example, bank card numbers, passwords for accessing Internet banking services), as well as to prevent theft of payment means during
online payments Kaspersky Internet Security offers to open such websites in
Protected Browser.
Protected Browser is a special browser mode that is used
to protect your data when working on the websites of banks or payment systems.
Protected Browser runs in an isolated environment to prevent other programs from
infiltrating the Protected Browser process. Kaspersky Internet Security creates
special profiles for Mozilla Firefox and Google Chrome browsers so that installed
third-party extensions cannot affect Protected Browser.
When running in Protected Browser, the application provides protection against the following types of
threats:
 Untrusted modules. A check for the presence of untrusted modules is performed
every time you go to the website of a bank or payment system.
 Rootkits. Checking for rootkits is performed when Protected
Browser is launched.
 Known operating system vulnerabilities. Operating system vulnerabilities are checked
when Protected Browser is launched.
 Invalid certificates of websites of banks or payment systems. Certificates are checked
when you go to the website of a bank or payment system.
Certificates are checked against a database of compromised certificates.
Source - docs.kaspersky-labs.com/russian/kis2016_userguide_...

Answer 2

Most modern trojans and viruses are identified only by their behavior
There is no fundamental difference between the transfer of your photo and a set of data of your identity from the transfer of a pin from your card
However, the company's lack of public tests to verify this feature suggests that this is just marketing

Answer 3

steals data first, protection, etc. is more like marketing with the right behavior of a person on the Internet, you don’t need antiviruses, you yourself will see what you install on your PC, read everything carefully, don’t enter data where you are asked to right and left and you will be happy

Answer 4

These features are not fake.
How effective they are....
Depends on the price of your data.
I don’t have money on the card on which I candle on the Internet for more than an hour - my risks are minimal. I don't even have an antivirus on my computer.
If you have millions lying there, then Kaspersky protection is not enough.

Answer 5

1) identity theft protection
2) internet payment protection

I strongly doubt that there is something ultra cool implemented by them. Probably the network filter stupidly checks the certificate of the payment site. But the same function is perfectly performed by all browsers warning about the left certificate or its unreliability.
Basically just marketing.

Answer 6

I confirm that Protection works only according to the specified templates. Those. if you're lucky, she'll save you.
Casper and others will start protecting against modern malware on the 5th day of the epidemic...