What should be the site for maximum conversion? (electric installation work)?

Question

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So - there is: a young (2 years) electrical installation company on the market. The management (me) was tasked with collecting information for compiling the TOR for the creation of the site. A quick call to available freelancers and web development firms revealed the following problems
: their conversion is low and in some cases it is difficult to advertise them. 2. If you bother with conversion and SEO, then another concept is needed, then everything
depends on the customer’s capabilities (finances), his Wishlist (TK)
if the site brought orders, was more or less known and it was not a shame to show it to the Customer, not in terms of modules, but in terms of the concept.
PS. The company is engaged in interior work, installation of overhead lines, power electrical equipment, lighting

Answer 1

Well, now I'll tell you "Quality landing and quality advertising in Direct".
Landing compiled by marketers, designers, copywriters who are "in the know".
And you say it's money down the drain. By analogy with a business card site.
So what's the point of having this conversation at all?
To advertise? What do you mean by this word? Direct or SEO?
If SEO, then yes, it is quite difficult without good content, but there is no difficulty for Yandex.Direct.
But, it will be difficult to achieve high-quality promotion of a narrowly focused site.
And it is not clear at all, what kind of fictitious problem?
Do you want a lot, but do not want to pay for it? Want to do cheap and cool?
What is the point of this paragraph?
Who is known?
People? People don't care about your site if your name says nothing.
Search engines? There is a whole technology of SEO promotion here, it is unlikely that someone will sit down and explain to you on their fingers how to promote the site to the top so as not to spend a lot of dough.
In general, it seems to me that you yourself do not fully understand what you want.
Or vice versa, you want to fuck off and at the same time not waste money and your own time.
Hence all the problems