What should be the path of development in Internet marketing?

Question

Career in IT

Hello. There is a lot of information on the Internet. And often it is very contradictory. What should be the stage of development in terms of expediency? As a beginner, it is difficult for me not to get lost in the wilds of the information flow. Is it worth learning SEO in 2020? How promising is this? Can an SEO specialist be an SMM specialist at the same time? Or it calls into question the competence of such a person as a specialist. Or is it better to deepen your knowledge in php and website development with SEO? Or stop at just one. For example on SMM? Or even on one specific social. nets and dig more in depth, and not in width, so as not to remain the one who grabs ha everything in a row and doesn’t know how to do anything in the end?
It must have been a bit of a mess. But I hope that perhaps your answers will help me at least a little systematize all the mess in my head.

Answer 1

SEO should be as an additional skill to the knowledge of Internet marketing, and not a separate or main one. You can learn from the official search engine docks, and not from some courses or outdated and controversial articles. You just need to take and read the help of Google and Yandex, have it always at hand as a guide and follow it. And of course, deepen your knowledge in Internet marketing (after all, this is not only SEO).
Internet marketing and website development in php are generally two different areas. If you are serious about doing something, then completely surrender to this occupation. But this does not mean that you can not know something about SEO or some points in marketing. You can know a little in this area, but without prejudice to the main one, which you are engaged in professionally.

Answer 2

There is no motive in your question why you need it. Who are you asking the question from and for what purpose?
Marketing, like entrepreneurship, is a way of thinking and living, while SEO and SMM are tools for achieving goals.