What should be on the checklist for successful SEO in Yandex and Google?

Question

Search Engine Optimization

Good morning guys!

Tell me, please, what should be on the checklist for successful SEO in Yandex and Google? I am at the stage when the domain has not yet been selected, the site has not been developed. But I'm already planning an SEO cheer list. Perhaps something from this checklist needs to be laid down during the structuring of the site itself and its development.

Answer 1

Website technical audit
checklist Commercial optimization checklist

Answer 2

Judging by the slang, you took courses on earning money on websites, but apart from this slang, nothing was taught at these courses.
The answer to your question depends a lot on what kind of project it is and how it will be monetized.
1. another culinary site will not be beaten off by any SEO
2. blogs about fashion and beauty (etc) - they all migrated to YouTube a long time ago (you understand why), and youtube has its own SEO and promotion principles.
3. News sites are a separate story, they get into the issuance of a fast robot, they have their own, specific SEO.
4. Photo galleries and other "picture" sites are also a separate song about the specifics of ranking pictures in PS.
5. Thematic forums - for their promotion there must be a backbone of professionals on the subject of the forum. Yes, and there the niches are all occupied.
6. Sites-services - where the quality and relevance of the service is more important than SEO.
7. selling sites - depending on what they sell. For them, competent marketing is more important than SEO, because it gives a higher conversion (different "sales funnels" and other noodles that you hang out in marketing courses).
Some do not need any SEO, they buy traffic from Direct/Adsense. Jewelry, for example, is easier to sell in groups on social networks. And in some highly competitive niches, SEO doesn’t pay for itself at all.
If the site needs organic traffic (PS issuance):
- decide on the regions for which the site works. The site should contain addresses and phone numbers (of your company) from this region.
If there are several regions, you need to make a separate subdomain for each, otherwise there will be no automatic regional binding and you will not see " region-dependent " requests. You can check Yandex results for geo-dependent queries - there are solid subdomains.
- collect "selling requests" for which you want to have traffic from the PS, break them down into LF / NK, MF / SC and HF / VC (I hope WTF was explained to you in the courses). This is a classic way of compiling the semantic core of the site (SN). There are "non-classical" ways of forming the SA, but they are not posted in public, sorry.
- group requests and distribute them across the pages of the site. For each request, except for long tails (Long tail), you will have to write a separate page . This will determine the structure of the site.
- at the stage of developing technical specifications for the site engine, immediately apply your knowledge of "combat SEO karate ", because all the magic begins there. For example, both Yandex and Google will understand
the correct CNC . Incorrect CNC - loss of ranking factor.
The admin panel of the site engine should make it possible to use the internal link as much as possible, it’s good if there is “automatic”, because you get tired of doing it by hand.
Any little things are important, even the alt and title attributes of the pictures.
Well, you are familiar with the intricacies of SEO, judging by the question ...
- if you need traffic from mobile devices - do not forget about the mobile version of the site. There are their own torments of choice how to make a mobile version of the site so that the PS recognizes it as "mobile-friendly".
This question is more "technical" than SEO, but you can easily lose mobile traffic.

P.S

Запарился я пересказывать вам очевидные вещи, которым вас должны были научить на курсах.
Как собирать органический трафик - есть хороший курс 2013 года Андрея Камчеса на эту тему. Поищите, он в интернетах есть бесплатно.
Ида, про 8-й тип сайтов - MFA с монетизацией на PPC/CPA я не упомянул. Умышленно :)
Как и про 9-й тип сайтов для заработка на фишинге и прочих мошеннических приёмах.

Answer 3

In general, there is such a service as "assistance in the development of technical specifications" from SEO agencies. This is if you want to do everything right at once, without stuffing cones.
But if “everything is on its own” and hardcore, then here is a chewed checklist of what to check before launching the site: https://siteclinic.ru/blog/technical-aspects/seo-c...
PS It is better to write the domain in Latin, and for a commercial site, choose a regional zone (.ru, .ua), and for infosites, you can choose a general one (.com).

Answer 4

domain naming depending on the business, its geography, etc.
site information structure