What services will you recommend for managing contextual advertising?

Question

Google Ads

Good day to all.
I have been using Google ADS and Yandex.Direct contextual advertising for a long time. I use applications installed on a computer to make it easier to create advertising campaigns. But often I come across advertisements of different services for managing advertising campaigns from one online service. What can you say about them? Is it worth switching to them? Can you advise which one?

Answer 1

I would not advise. With proper configuration and installation of end-to-end analytics, automatic strategies of the advertising systems themselves will give a more reliable effect, as they have the ability to analyze more signals, do it more quickly and intervene in each auction for an individual user. Roughly speaking, the systems themselves know the portrait of each user and know how he can react to your offer, while the bid management systems work only with requests and your site and cannot look beyond the auction.