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Anatoly2019-02-26 13:54:05
Search Engine Optimization
Anatoly, 2019-02-26 13:54:05

What SEO to use on pagination pages?

I read a lot of articles on the topic of SEO and pages with pagination, but my head is a mess.
The structure of the site is as follows:
0) information site
1) in the header - there is a burger menu, with sections of the site
2) in the footer - there is a link to the site map (links to all categories, articles and pages)
3) on the main page - pagination (articles on all sections)
4) in categories - pagination (articles on the current section)
Tell me if I think correctly:
1) main page (without page * ) and category page (without page): canonical link to yourself, robots=noindex, follow?
* page - from the second page, url contains /page/
2) main page (from page) and category page (from page): canonical link to the 1st page, robots=noindex, nofollow?
Google seems to recommend making the page page = all and linking there with a canonical link, I can do it without problems, is it worth the question?
3) If the header is , and then does the last entry interrupt the first one? <meta name="robots" content="noindex, nofollow" />
<meta name="robots" content="index,follow" />

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3 answer(s)
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Anatoly, 2019-02-27
@Tolly

I read / looked at many more different materials, from the guru and the source, and made the following conclusion on my questions, I write here, maybe it will come in handy for someone or I myself will forget.
Answers:
1. canonical link is not needed, then index, follow (can be omitted, since this is the default).
Add Page N to the title so that there are no duplicates during the audit - it has nothing to do with SEO.
Devaka says that you can not write a description for page > 2, but I still will, again for the reason that it doesn’t matter for SEO, but there will be errors in the audit.
2. canonical link to itself, then noindex, follow. You can also use robots.txt with the prohibitive directive /page/, but it is important that there is always an up-to-date sitemap, otherwise the pages will not be included in the search. Also, in the header, you need to write link tags, in which you specify next and prev. It is not necessary to specify noindex for Google, since it will already figure out that these are pagination pages and should not be included in the search, so you can only write for Yandex: index, follow, then Yandex will choose the allowing one, no matter in what order it is located. Sources: https://yandex.ru/support/webmaster/controlling-ro... https://www.youtube.com/watch?v=9j-rcpQA-Jw<meta name="yandex" content="noindex, follow"/>
https://www.youtube.com/watch?v=FMKaz5rRPL0
https://youtu.be/rw3Qy4F_6mU?t=5892
What else I emphasized for myself:
1) If possible, exclude pagination, i.e. if you can place 40 products per page, then it is better to refuse pagination, since nesting will be better.
2) It is possible to use smart pagination, for example, 11 products, then by 10, we get 1 product per page, this is not good, so check the penultimate page of pagination to check how many are on the last one and display 11 products at once.
3) Use a hybrid solution: pagination + infinite scrolling, examples:
https://webmasters.googleblog.com/2014/02/infinite...

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Evgeny Yudin, 2019-02-26
@RotgarSett

Yandex
1- leave everything as it is (If there is traffic on the pagination pages and they are not very similar in content)
2- make only the first page of pagination canonical
3- load all offers on one page using JavaScript (check that everything is indexed!)
1 - leave everything as it is, he will figure it out himself
2- make the "show all" page and make it canonical
3- rel prev next
In my opinion, there are two universal solutions, for two cases.
There is only one case - the pages are not very similar in content and they receive traffic.
According to the first points, everything will be fine for both search engines.
Case two - if the content of the pages is duplicated or you are just paranoid.
According to the third point of Yandex and the second point of Google, we make the first page of pagination with the ability to "Show all" (implemented in JavaScript) and make it canonical. Voila! Even paranoids are happy.

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keslo, 2019-02-28
@keslo

Usually organized according to the recommendations of google. In their blog, I hastily did not find where I read it. But here is also good material https://www.contentkingapp.com/academy/pagination/

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