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What resources to read for the development of a public in vk?
They are only interested in Russian-language resources for the development of their public in VK.
I have been trying to find something suitable for a day now, everywhere there is mainly SMM about the brand (company) and the sale of goods, and I am interested in the public as the main and only resource.
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I would divide the development of the public into three main parts
1) Community management.
This includes creating the structure (or hierarchy) of your community.
The main goal is to create such an internal community environment that each participant inside this environment begins to feel stronger than outside it.
(I have not seen articles or books about this)
2) Communication in the community.
This is what is commonly referred to as "content marketing". Its main goal is to constantly keep attention to the public of its participants. (There are a lot of articles and books on this topic)
3) Involvement of new members in the community.
This is targeted advertising in the first place, + all other elements of SMM.
There are also a lot of articles, courses and books.
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hope i helped
google
it’s clear that loners don’t write books about such development
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