What parameters to set for creating graphics on the retina?

Question

Design

So there are two layouts: .psd and .sketch. Created on a 13" MacBook with retina. The layouts contain a 468×90px banner, in the case of a psd source, the resolution is 72 pixels/inch.
All the people I show exported 1:1 banners to say they are blurry and broken. All Windows and Neretina displays.
What am I doing wrong and how can I fix this situation? Has anyone else encountered a similar problem? Perhaps I'm exporting png incorrectly or setting incorrect parameters ...
Sources and png banners are here .

Answer 1

Resolution "72piks/inch" has nothing to do with digital images in general (in this case). This option is more for printers.
I looked both on Windows and on the retina - it's not so bad. If you make the font bigger, darker the background (in psd it's too light for white text) and set the text anti-aliasing to "crisp", it should be better.

Answer 2

With quality, everything is so simple, you should not stretch bitmaps more than 100% in the layout. On non-retina displays, such a banner will simply be physically (on the screen) larger in size.