What kind of content marketing is needed for a regional project?

Question

Search Engine Optimization

There is a regional project, B2B and slightly B2C. IT topics and some IoT.
Thinking about strategies for its development.
One of the ideas is to write articles and develop a video channel.
It is embarrassing that KM, Youtube is geo-independent and therefore, as a channel for reaching the target audience and as a heating and as a lead generation channel, it is not very effective. According to statistics from the site, now some mass of articles on the site is generating traffic, but if you start to understand, most of these readers are people from other regions.
To clarify: I mean regular articles on my website, in social networks, etc., and not targeted placement in specialized publications - I personally think that this could give the desired result in terms of recognition and leads, but the company does not budgeted.
What do you recommend doing for regional content marketing?

Answer 1

For conversions, you can try participation in ratings, launch an affiliate program (word of mouth in IT works well).
For content on the site, first of all, you need to collect semantics.
Perhaps in your area there are sites with free accommodation, like vc.ru. You can try to create a newsbreak and get in the news for free.
Look for more regional communities on Facebook and Telegram, and you can answer people's questions there or redirect to articles on the site.

Answer 2

The https://pressfeed.ru/ service can be a godsend and salvation for you, especially if you select regional media. This is the cheapest and most effective option for solving your problem. In addition, it is very easy to go beyond the region, if desired.