What is the responsibility for the leaked SEO/Marketing budget?

Question

Search Engine Optimization

Hello. There was a question as a person who would like to ask people involved in SEO and Internet marketing.
For example, I am new to SEO and I will offer the client to optimize his site for 3% per lead and give recommendations on filling the site. Or even so, I will tell the client that it costs 30k rubles, the results are in 2-3 months, for example. I don't know the prices yet, sorry.

And so I took these 30k rubles, according to the lead charts, not much has increased, but even decreased by 4%.

What should I expect from the client in the end? I won’t tell the client that “I have thoroughly optimized your site, unfortunately the demand is reduced this season, but everything will be fine in the summer. All the best.”

Answer 1

To prevent such situations, it is best to keep detailed records of each action. Ideally, draw up an estimate of the work carried out on internal and external optimization. I have been working as a private SEO specialist for 5 years, and there are such niches where nothing can be guaranteed, and in such cases I have to record a detailed video clip explaining and demonstrating metrics.
If you learn to document and plan your work, it will be much easier in the future.

Answer 2

so you don’t have a name, you don’t have a reputation, what is the demand from you.
in any agreements on SEO and other things, it is always stated that there is no responsibility,
but if you send direct or adwords, then this doesn’t happen if a person knows how to set it up, and there you can immediately see ok or not ok, and not three months.

Answer 3

What is the responsibility if the amount of work is done, but there is no result? for example, due to poor product, seasonality, weak contact center or other factors. This must be provided for before the contract.
Yes, the situation is sad, but perhaps your work will affect the further growth of the customer's business through, and you can later check with the company, maybe your services were still useful to them. SEO is not a game for a month or two.