What is the name of a specialist who analyzes business processes before creating a website?

Question

Project management

The first case: a website development company offers its services to the business owner, the businessman reasonably asks: "why do I need a website?".
The second case: the developer company sees a bad site in terms of business representation and offers its services after analyzing the company's activities.
What is the name of a specialist who can analyze the customer's business, identify priority areas that should be covered on the site (on the main page in the first place), determine the target group of site visitors and the site's interactive functionality for interacting with users, and ultimately make the right calculated site ? By the right site, I mean a tool that advertises the customer's business, and not a designer or layout designer of the studio.
UPDThe first part of the question has been answered in principle. And now the most interesting thing is how to retrain as such a specialist (there is a desire, analytical skills and I think the consideration "as it should be") behind 7 years of web development as a programmer, of which 3 years of development and maintenance (including communication with users , workflow analysis) editorial interface in electronic media?

Answer 1

I'm afraid to sound like the captain of the obvious, but... Business analyst?

Answer 2

It can be one person (and this happens very often in small projects), but it cannot be one specialty.
Somewhere you need more from the field of business analytics, somewhere - from the field of usability, somewhere - from architecture, somewhere - from marketing, etc.
If you are directly talking about business card sites, then the word "sales manager" is most suitable for this person.

Answer 3

Yes, this is the one who is more able to think and analyze everything. And let him be called an analyst, project manager, chief specialist, business analyst, business monster...
The work is complex, interesting, voluminous...

Answer 4

A man with a brain?

Answer 5

Product Manager, but there are usually no such positions in website development. Therefore, combine business analytics, usability, web analytics.

Answer 6

Everywhere in different ways, met as a Product Manager or Project Manager.