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kuzya3002017-11-22 14:05:53
Yandex
kuzya300, 2017-11-22 14:05:53

What is the difference between YAN and Direct?

Yandex has YAN and Direct. What is the difference between them? How to get started with them? Is IP registration required?

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ant1vit, 2017-11-22
@kuzya300

Ads in YAN advertising networks and in search are broadcast according to different principles:
In search, the user enters a keyword and receives a response relevant to his request. I was looking for plastic windows - I got plastic windows.
In networks, advertising is part of the content of the page and is shown depending on:
topics (the content of the page corresponds to the content of the ad);
previously entered user requests (behavioral targeting);
previously visited sites (retargeting).
IP is unnecessary

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