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airbor2019-06-20 17:23:35
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airbor, 2019-06-20 17:23:35

What is the difference between Search and Organic traffic?

Do I understand correctly that:
Search = Organic from the search is free + paid Context from the search?
Organic = Only free organic traffic from SERP referrals?
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Alexey Denisov, 2019-06-20
@airbor

If you use these segments from ready-made sets, then Organic is traffic in which the channel (or utm_meidum) corresponds to "organic", and Search - where the channel is equal to one of "(cpc|ppc|cpa|cpm|cpv|cpp| organic)".
That is, in principle, you understood correctly. Organic is always free search results. Search is organic plus contextual and display advertising from a search engine.

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Dimonchik, 2019-06-20
@dimonchik2013

organic - free search

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