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Johnny Depp2018-05-17 15:58:14
Marketing
Johnny Depp, 2018-05-17 15:58:14

What is the difference between performance marketing and digital marketing and what is their area of ​​responsibility and reporting?

Actually, with the performance, everything is clear and understandable, but Facebook divides the positions approximately as follows:
5afd7b16f267d906756395.png
And if everything is crystal clear in the performance with the area of ​​responsibility and reports, then in Social & Digital it’s not very clear.
Let's assume that Social can report on the growth in the number of subscribers, then what about Digital? Giving SERM reports? Or what?

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Puma Thailand, 2018-05-17
@opium

Well, what are there and let's, it's just the words marketing is the same

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