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What is the difference between performance marketing and digital marketing and what is their area of responsibility and reporting?
Actually, with the performance, everything is clear and understandable, but Facebook divides the positions approximately as follows:
And if everything is crystal clear in the performance with the area of responsibility and reports, then in Social & Digital it’s not very clear.
Let's assume that Social can report on the growth in the number of subscribers, then what about Digital? Giving SERM reports? Or what?
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Well, what are there and let's, it's just the words marketing is the same
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