What is the best way to organize website promotion in a small town?

Question

Search Engine Optimization

I fill the site Rentaltool.ru on WordPress, it is necessary to promote only in the city of Vologda and the region, there are not very many competitors on the subject of the site. I can’t find sources of information for “dummies” on website promotion, so that they don’t immediately operate with a bunch of terms that are incomprehensible to me. What is the best way to promote the site: with your own efforts (if with your own, tell me where to get the information from) or order on the side?

Answer 1

From promotion, I recommend only launching contextual advertising for the right keywords (construction equipment rental, tool rental, etc.) - this will allow you to get action-oriented customers at a minimum cost.
And then, as ManWithBear said, reach out to potential customers directly, advertise on local news sites, newspapers, local magazines, etc. Plus, in your case, banner advertising near hardware stores will work very well.

Answer 2

The city is small (300k people), the theme is very specific. So you can create a list of top prospects. Advertise your services to them. And then the rest will follow.