What is the best tool to use to promote a website for low-frequency queries?

Question

Marketing

What is the best tool to use to promote a website for low-frequency queries? What is preferable: a simple purchase of links or website promotion with articles on stock exchanges like miralinks?

Answer 1

I don't see the connection in your question. Promotion is primarily internal optimization. And only after that you can think about the accurate promotion of links.
PS "A simple purchase of a link with an anchor" will lead you straight to the Penguin and Minusinsk. 90% anchorless links + 10% anchor. A little dilute with social, from directories, forums. Add competent crowd marketing and content marketing. Smooth consistent purchase of eternal links from large, trusted sites.
Then it will be good.