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What is the best choice for integrating an online store on 1C Bitrix with Amocrm and c Roistat?
The essence of the question is this: It is
necessary to integrate an online store on 1C Bitrix (ed. "Small Business") with Amocrm and Roistat.
As far as we know, there are two ways:
1) integrate the online store with Amocrm using a paid module from the marketplace, and integrate Roistat with Amocrm;
2) Integrate the online store with Roistat to create transactions in Roistat itself, and Roistat will transfer them to Amocrm.
Maybe I misunderstood, help me understand this matter and choose the right path. Thank you!
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First of all, let's figure out why you need it and what it is.
What is '1C-Bitrix Site Management (ed. "Small Business")' is an online store. Showcase of goods with their design.
The user creates an order, sees it in the account, pays and waits for delivery. Can get acquainted with the assortment, etc.
In fact, in your case, this is a data provider for CRM.
AmoCRM is a CRM system for maintaining a customer base, tracking orders, bonus programs and more.
Roistat is a business analytics system. It works on the basis of data received from other sources.
Accordingly, for correct and complete work, you need to do the following:
1) Bitrix integration -> AmoCRM. Transfer marker data (see below), transactions, clients. (can be two-way)
2) AmoCRM -> Roistat integration (transfer of a token, transaction data, statuses, etc.)
3) Bitrix integration -> Roistat (transfer of tokens, event tracking and analytics)
Only with such integration you will be able to:
1 ) A complete picture in Roistat (you can track the buyer from the moment they enter the site to the final purchases)
2) Get the necessary data in the CRM system
3) Do not violate the standard mechanisms of the system.
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