What is the benefit of draining the budget on fb?

Question

Internet advertising

Advertising on fb is expensive, on the site itself there is the usual Google one, and the theme of the site is entertaining.

Typical clickbait.
How does it work, explain where the profit is?

Answer 1

Profit in attracting the target audience to your site. Works on modern girls. They read a blog for themselves, start their own on the resource. They write their tearful stories there, they call their girlfriends. And so in a circle. A typical female audience is being formed, to which you can then sell everything - from powder to children's clothing and fur coats. Then a post from a well-known company with a coupon and all this herd is already rushing to the stores.

Answer 2

from targeting errors (including yours about "darling") to other people's cards