What is the average CPI in contextual and targeted advertising for 2021?

Question

contextual advertising

Colleagues, good afternoon! I consider a media plan for the promotion of a free mobile application.

Can you please tell me if there are any statistics from your side on performance indicators when promoting this format?

What is the average CPC, CPI, conversion?

Any possible cases where the numbers are close to reality?

I need data on mobile app advertising in Yandex (search, YAN), Google (search, GMS, Google Play), Facebook and Instagram. I would like to know the data on all instruments.

Tell me which tools you think are among the most effective.

Thanks in advance for your replies)

Answer 1

CMP: If you spent 20,000 rubles in a week. and received 350,000 impressions, CPM will be equal to 57.14 rubles. (Approximately)
CPC: You have 15,000 rubles. According to the CPC model with a cost per click of 50 rubles. you will get 315 clicks. With the same budget and the cost of 1000 impressions of 52 rubles. you will get 293,000 impressions. If the CTR of the ad is equal to 0.2%, we get 586 transitions - almost 2 times more. In this situation, the model for impressions will be more preferable than for clicks.
CMA: If you spent 10,000 rubles and received 20 registrations, one action cost you 500 rubles.
CPA is a safer model in that you pay specifically for actions and don't waste your budget on empty traffic or impressions. But it requires statistics and customized analytics.
CPC is a convenient model because it can be used in any circumstance (including new campaigns and sites without conversion tracking set up). But if the conversion rate of your pages and ads is low, then the CPC model will bring expensive conversions.
CPM is a model that is more suitable for professionals who can achieve high CTR ads and landing page conversions. In this case, inexpensive and converting traffic is attracted.
PS The whole 45 minutes puffed and looked for info: Z