X
X
Xenia Akimova2016-11-14 17:07:12
Fonts
Xenia Akimova, 2016-11-14 17:07:12

What is the algorithm for working with fonts in logos?

Friends. Please tell me...
For example, I have a client who insistently wants to use a commercial font in the logo.
What actions of mine as a designer will be legally correct?
Option 1: I DO NOT buy a font for myself, but draw a logo with this font for it, translate it into curves, give the client a layout + instructions on where to buy the font. Q: Can I then use this work in my portfolio?
Option 2: I buy the font for myself, make a logo for it and give it to the client for further use.
In the post-Soviet space, this worries few people, but the American market honestly scares me, because. I'm afraid of getting into legal trouble.
And in general, it is not very clear with the license: it is clear that the use in the logo is a commercial use. But the commercial licenses are also different... if the client doesn't know where exactly he plans to use this logo in the future, what to do with the license?

Answer the question

In order to leave comments, you need to log in

2 answer(s)
D
dom1n1k, 2016-11-14
@xenia_aki

Usually the alignment is as follows:
1. The designer (or studio) buys a license anyway (of course, you can include the purchase price in the price of the order, but the license must be in your name).
2. If the logo is given to the client only in the form of a raster or curves, the client does not need to buy a separate license. But if the corporate style implies in the future a set of some texts in this font, the client must also purchase a separate license.
3. In the future, the client himself must resolve such situations as, for example, the use of this font on a website or in a mobile application. All these are separate licenses and they need to be purchased separately. But you don't care anymore.
And you need to pay attention to the points:
a) The price of a license for a designer and a client may be different. If, for example, the designer is a freelancer, and the client is a company. For example, Lebedev's studio has a corporate license several times more expensive than a personal one. But this is not always the case.
b) Some offices stipulate logos as a special case of a license, for which you need to pay extra. In particular, for Paratype, this is plus the price * 3 (that is, only four times).
Although sometimes there are still "unlimited corporate" licenses. If your client buys just such a license, then theoretically he can save you from buying his personal license - like attaching himself to his corporation ... But in general, this is unlikely, because such anlim licenses are usually very expensive, they are bought only by very large companies with a huge amount of advertising and promotional products.

Didn't find what you were looking for?

Ask your question

Ask a Question

731 491 924 answers to any question