What influences high positions in the search engine?

Question

Search Engine Optimization

Hello .
I am developing the structure and design of the site (I fly around the Internet and look at other people's designs), I don’t want a new bike ..
Please tell me. What mistakes can I make when building a website design? .. Can you tell me what and how is better?
My website, i.e. the blog will be on different topics, this is the problem, in the future to reach monetization, so I want to ask for advice, thanks.

Answer 1

You can make absolutely any mistakes. You can repeat someone else's, and invent your own.

Answer 2

Look like competitors who are in the top 20, do as they do, I mean in terms of structure and functionality, the design can be made different, but also in a similar style, so that it would be convenient for perception.
Although today I read that the trend is no longer a restrained and unpretentious design, but colorful and bright colors.

Answer 3

Do it on vp)) if you care about SEO

Answer 4

Design, within reason, is the least that can affect search rankings.
I suffered from this disease for two years. As a result, in the luxury theme for women, I made a minimum of beauty and a maximum of #fff + a convenient menu, if it’s at least somehow about design.
So, the biggest mistake is to get confused with the design. Keep everything as simple and clear as possible. Black letters on a white background. Bright, minimal accents and blue links.
PS The structure of the site should be worked out from the semantics, and not invented.